101 Hotel
Nordic minimalist cool — monochrome interiors designed by Ingibjörg S. Pálmadóttir, tree-trunk tables, classic Philippe Starck and Eero Saarinen furniture pieces, wood-burning fireplace in the lounge, and a glass-ceilinged bar that doubles as the social heart of the building.
Request a room on the Harpa Concert Hall side of the building if noise is a concern — the main street side picks up weekend foot traffic
Why It Matters
Iceland's first boutique hotel and a founding Design Hotels member. The building has genuine history — it was the headquarters of a major Icelandic political party — and the designer is also the original owner, which gives the place a singular, personal vision you don't get at chain properties. Rooms have geothermal water in the bathtubs and Bang & Olufsen speakers, not as PR points but just as standard features.
A 1930s office block—once home to the Icelandic Social Democratic Party—turned into Iceland's original boutique hotel. The whole place runs on a strict black-and-white palette, with matte and glossy finishes, geothermal water filling the freestanding tubs, and Icelandic artwork on every wall. It sits on a busy downtown corner with Harpa Concert Hall on one side and Laugavegur's bars and shops on the other. Everything in the city is walkable from here.
Where You'll Stay
8 room types available
Apartment Suite
The biggest room in the house at 60 sqm. California king bed, a proper living and dining area, and panoramic views of the ocean, Harpa Concert Hall, and the mountains. The sofa bed handles a third guest without feeling cramped. This is where the bar is set for the entire property.
King · 60 sqm
Corner Suite Balcony
Slightly smaller than the Junior Suite but with a terrace. Views stretch across Hverfisgata, the mountains, and Harpa. King bed, full bathtub plus walk-in shower — all the premium features plus outdoor space. One of the most popular room types at the hotel.
King · 35 sqmDouble Balcony
30 sqm with a large private terrace overlooking the city. Great for summer visits when Reykjavík barely gets dark. Queen bed (not King), walk-in shower only, but the outdoor space makes this a standout choice.
Queen · 30 sqm
Double Deluxe
Same footprint as the King but with the key upgrade: a freestanding bathtub. The semi-open bathroom is a design feature in itself, and filling the tub with Reykjavík's geothermal hot water is genuinely one of the better hotel experiences in the city.
King · 29 sqmDouble King
A step up in bed and space from the Queen. Bright, modern, and comfortable. Still no tub — walk-in shower only — but the extra 4 sqm makes a real difference for couples.
King · 28 sqmDouble Queen
The entry-level room and the smallest in the hotel. Don't let the 24 sqm put you off — the layout is smart, the design is tight, and the natural light is good. Walk-in shower only (no tub), underfloor heating, and the full Bang & Olufsen + Balmain amenity setup.
Queen · 24 sqmJunior Suite
A proper corner suite at 45 sqm with views of Hverfisgata, the National Theatre, and Harpa Concert Hall. Semi-open bathroom with both a freestanding tub and a walk-in shower. The bathtub has a direct sightline to the concert hall — one of the better views in the building.
King · 45 sqmSuite Balcony
39 sqm with a king bed, sofa bed, and terrace looking out to a specially commissioned sculptural wall on one side and the city on the other. Works well for two adults or a couple with a child. Full bathtub and walk-in shower.
King · 39 sqmThe Property
Eat & Drink
1 venue on property
Restaurant
Spa & Wellness
Treatment Menu
On Property
How you'll actually spend your days.
A rotating and permanent collection of work by Icelandic artists displayed throughout the hotel's public spaces and rooms. It's a real gallery, not just hotel art — curated by the owner/designer, Ingibjörg S. Pálmadóttir, with pieces scattered everywhere from the lobby to the corridors.
The 24-hour concierge team arranges tours, day trips, and excursions around Iceland. The hotel is also a central pickup point for many standard Iceland day trips (Golden Circle, South Coast, etc.).
The hotel has a curated walking route through Reykjavík hosted on Komoot as part of the Design Hotels Walks program. Good for exploring the city on foot at your own pace.
Amenities & Practical Info
The details that matter for planning.
Boardroom for up to 12 guests and the Red Room meeting space for up to 40.
Limited on-site parking available for 5,000 ISK per day, subject to availability. Additional public parking house within walking distance.
Concierge can arrange airport transfers. No dedicated hotel shuttle — Flybus stops nearby.
Spacious basement gym with full fitness equipment.
The hotel does not have a pool. The concierge can direct guests to nearby geothermal public pools such as Sundhöllin (5-minute walk).
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