Broadwick Soho
Maximalist, flamboyant, independently spirited — equal parts Jazz Age opulence, Disco fabulousness, and English eccentricity. Think leopard-print blazers on doormen, red silk walls in the restaurant, and a 1970s Murano chandelier in the residents' lounge.
Book Dear Jackie well in advance — it fills up fast and is popular with non-hotel guests too
Why It Matters
Holds a Michelin Key (2025) and a Condé Nast Traveller Reader's Choice Award. Designed by world-renowned Martin Brudnizki, it's one of Soho's few genuinely independent luxury hotels with a serious dining programme — Dear Jackie is a destination restaurant in its own right, and Flute rooftop bar has 180-degree views over central London.
A 57-room independent luxury hotel on the corner of Broadwick and Berwick Streets in Soho, designed by Martin Brudnizki and conceived by a group of friends. The interiors lean hard into maximalist glamour: loud prints, clashing colours, bespoke handmade furniture, and individually chosen artworks in every room. No chain DNA here — this place has genuine personality, from the big pink front door to the animal-print armchairs on the rooftop.
Where You'll Stay
8 room types available
Broadwick Suite
Draws its aesthetic from a 1920s London townhouse. One generous bedroom with king-size bed, comfortable sitting area, and oversized windows. Select suites have private balconies with London views. The jade green marble bathroom with a deep soaking tub and walk-in shower is the standout feature.
King-size · 46 sqmDeluxe
The first category to offer a king-size bed. At 26m² this is where the room genuinely starts to feel generous. Green Murano glass tassels on the curtains and detailed bespoke finishes throughout.
King-size · 26 sqmFamily Suite
At 64m² with both a king and a queen-size bed, this is one of the most spacious options in the hotel. Safari-themed animal wallpaper runs throughout, and the custom pink and marble bar cabinet is a showpiece. Works well for families travelling with older children.
King and Queen-size · 64 sqmJunior Suite
At 38m² with a king-size bed, this is a proper suite. Ornate wallpaper, stylish seating area, and all the hotel's signature design DNA. A significant step up from the Deluxe.
King-size · 38 sqmLuxury
At 23m² you start to get a proper sitting area alongside the bedroom. Still the same bold Brudnizki palette — blue walls, red velvet headboard, elegant furniture — but with noticeably more space to enjoy it.
Queen-size · 23 sqmStandard
The entry-level room is small by London luxury standards — 18m² is cosy. But what it lacks in square footage it makes up for in design: bespoke furniture, individually chosen artwork, Frette linens, Ortigia bath products, heated bathroom floor, and a Nespresso machine.
Queen-size · 18 sqmSuperior
A step up from the Standard with an extra 2m² and elevated design details. Features the same red velvet headboard, blue-walled aesthetic and quality finishes — just a touch more breathing room.
Queen-size · 20 sqmThe Penthouse
The top of the house. A king bedroom, separate living area, and a spacious furnished terrace with London skyline views. The Giallo Siena marble bathroom has a deep soaking tub and walk-in steam shower. Handmade furniture, a private art collection, and a signature cocktail bar are all part of the package. Can interconnect with a Luxury Room to create a two-bedroom suite.
King-size · 89 sqmThe Property
Eat & Drink
4 venues on property
Restaurant
On Property
How you'll actually spend your days.
A glass of Billecart-Salmon Le Blanc de Blancs paired with a bump of Osciètre Caviar, available every day at Flute rooftop bar for £35.
A ticketed three-course dinner event at Dear Jackie with beverage pairings by Moët Hennessy UK, a welcome drink, wine throughout, and a digestif. £150 per person, with £20 donated to Breathe Arts Health Research.
Annual summer takeover of the Flute rooftop by iconic Marrakech hotel El Fenn. Moroccan-inspired food, colourful cocktails, and a design collaboration blending Marrakech style with Soho energy. Runs from late June to end of August.
The concierge desk provides neighbourhood guides. Adjacent Berwick Street is the Oasis Morning Glory album cover location and London's Vinyl Mile. Liberty London, Carnaby Street, and the West End theatre district are all walkable.
Hotel guests can spin vinyl from an eclectic collection curated by Berwick Street record stores — the legendary 'Vinyl Mile' of London — on original decks in the residents' lounge.
Amenities & Practical Info
The details that matter for planning.
Six adapted rooms for guests with mobility issues, plus step-free access throughout.
Private dining room available. The Nook accommodates up to 20 guests standing for events. The Penthouse hosts product launches and press events. Eighth-floor event space seats up to 28 with floor-to-ceiling London skyline views.
Very fast Wi-Fi available throughout the hotel.
Free local and international phone calls from in-room phone.
Babysitting can be arranged on request. Baby cots, highchairs, changing mats, and nappy bins also available.
Hotel guests receive complimentary access to Top Notch Gym, a nearby state-of-the-art facility with three studios (HIIT, Spin, Yoga), plus cardio, resistance, free weights, a Nordic sauna, and shake bar. No on-site gym.
Packing, unpacking, and shoeshine service available on request.
Round-the-clock room service and concierge desk.
Rooms serviced twice daily. Turndown service included.
Frette Italian-made bed linen, feather and down duvets and pillows. Ortigia luxury bathroom products. Isle of Bute handwoven throws in all rooms.
Complimentary Nespresso coffee machine and tea-making facilities in all rooms.
Rainfall shower, heated bathroom floors and heated towel bars throughout.
TV with casting capabilities and complimentary new-release films. Digital newspapers and magazines also complimentary.
Ground-floor lounge with fireplace, vinyl decks, library, and 1970s Murano chandelier. Open 7:30am–1am exclusively for hotel guests.
Wraparound landscaped rooftop terrace on the top floor with 180-degree London skyline views. Open to hotel guests and public.
Pets welcome on request. A fee of approximately £50 per pet per stay may apply.
Bicycle hire available through the concierge. Nearest public Boris Bike docking station is directly in front of the hotel on Broadwick Street.
Yoga mat available on request from housekeeping.
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