Place Firenze
Contemporary-meets-old-Florence townhouse. Think warm neutrals, parquet floors, Rubelli textiles, and Ginori porcelain — with the confidence not to over-style any of it. The overall effect is sophisticated but lived-in, like staying at a well-heeled Florentine friend's home.
Ask specifically for a room facing Piazza Santa Maria Novella — not all rooms have the view, and it makes a real difference
Why It Matters
One of Florence's original luxury boutiques — open since 2003 under the Babini family and GM Claudio Meli. A Leading Hotels of the World member, it is praised for hyper-personal service, full complimentary breakfast and minibar, and a rooftop terrace with direct Duomo views. Rooms are entirely unique with no two alike.
A 20-room family-owned boutique on Piazza Santa Maria Novella that functions more like a private townhouse than a hotel. There is no traditional reception desk — guests are greeted with a drink and one-to-one attention. Renovated by local architect Luigi Fragola in 2021, the interiors blend a Charles X fireplace, 1970s objects and neoclassical furniture with a clean, contemporary palette and accessories by Florentine artisans.
Where You'll Stay
9 room types available
The Deluxe
Situated in the centre of the hotel, with elegant boiserie panelling, pastel tones, and modern furnishings. Views are over the internal courtyard. Bathrooms come with either a walk-in shower or a bathtub — worth specifying at booking if you have a preference.
Double (twinned on request) · 32 sqmThe Duomo Penthouse
A two-level loft on the top floor with a private balcony looking directly at Brunelleschi's cathedral — and, remarkably, you can also see the Duomo from the bathtub. Bright design with neutral hues and large windows. The upper level bathroom is the real draw here.
Double · 40 sqm
The Executive Suite
Located at the back of the hotel, this suite pairs clean contemporary lines with classic white-wood boiserie. The courtyard views are quieter and more private than the piazza-facing rooms. There is a proper living room with sofa bed, a leather writing desk, walk-in wardrobe, and a bathroom with both bathtub and shower.
Double (twinned on request) · 50 sqmThe Grand
Described by the hotel as offering 'unique connection.' Full specifications best confirmed directly with the property.
The Junior Suite
A two-floor suite in light hues with modern furnishings and views of Santa Maria Novella square and church. The lower level has a studio space with a desk and sofa bed; the master bedroom is upstairs with a king-size bed. A solid mid-range choice for couples wanting a bit more space and the piazza view.
King (twinned on request) · 40 sqmThe Panoramic Loft
Bright, airy, and spread over two floors with vintage furnishings, neutral tones, and parquet throughout. Looks directly out over Santa Maria Novella square. The lower level has a living room with sofa bed, leather desk, and a bathroom; upstairs is the master bedroom with its own ensuite. Great for families thanks to the split-level layout.
Double · 50 sqmThe Santa Maria Novella Master Suite
The statement suite. Open-plan, dressed in calming shades of green with Rubelli textiles, antique wooden floors, and a fireplace. The handcrafted leather writing desk is a particularly nice touch. Views look directly over the piazza and its Renaissance church. This is the one to book for a special occasion.
Double · 50 sqmThe Super Penthouse
The hotel's most elevated offering, positioned for privacy and panoramic views above the rooftops of Florence. Full details are best confirmed directly with the hotel.
The Superior
The most compact option — and intentionally so. Individually designed with restful pastel hues, parquet flooring, and high ceilings that offset the smaller footprint. Views look over the internal courtyard or the 17th-century atrium. Cozy rather than cramped if you pack light.
Double (twinned on request) · 25 sqmThe Property
Eat & Drink
1 venue on property
Restaurant
Spa & Wellness
Treatment Menu
On Property
How you'll actually spend your days.
Chauffeured excursions into the Chianti region for wine tours, arranged by the concierge.
Special four-course tasting menus created by Chef Asso Migliore in collaboration with a guest chef. Held periodically at The Kitchen & The Bar.
Hands-on cooking lessons including pizza-making, arranged through the concierge.
A countryside 'safari' on a nearby Tuscan farm in a Land Rover Defender — an unusually hands-on countryside experience accessible from the city.
Concierge-arranged guided tours of the Uffizi Gallery, bypassing the queues.
Drawing and painting lessons in the Florentine tradition, facilitated through the hotel's artisan network.
The concierge team can arrange visits to storied private Florentine homes and workshops — accessible to guests through the hotel's deep local network, not available to the general public.
The rooftop terrace — with views stretching to the Duomo and the Tuscan hills — can be reserved for exclusive private use. Ideal for proposals, small celebrations, or a very private aperitivo.
Amenities & Practical Info
The details that matter for planning.
Multiple private event spaces available: Studiolo (32 sqm, up to 14 for meetings), The Glassyard (37 sqm, up to 12), The Fireplace (27 sqm, up to 15 for aperitifs), The Alcova (20 sqm, intimate dinners and proposals), and The Terrace (100 sqm, up to 80 standing).
Free wired and wireless internet throughout the hotel. The hotel also provides Wi-Fi hotspots for use around the city.
In-room dining available during limited hours. Breakfast can be delivered from 7:30am; Kitchen menu served in rooms until 10:30pm.
Full breakfast included in the room rate, served from 7:30am. Available in the restaurant, on the al fresco terrace, or in-room.
Nannies can be arranged with one day's notice at €40 per hour.
Complimentary access to a partner gym located a few metres from the hotel. No on-site fitness centre.
All rooms include a fully stocked complimentary minibar with drinks and snacks — included in the room tariff, not charged as an extra.
Guests can select preferred pillow types. Hypo-allergenic bedding available on request.
Daily housekeeping plus a nightly turndown service provided.
A private rooftop alcove with 360-degree views stretching across Florence to the Duomo and the surrounding Tuscan hills. Can be reserved exclusively.
A 100 sqm outdoor terrace directly on Piazza Santa Maria Novella, used for breakfast, lunch, aperitivo, and dinner. Can host up to 80 for standing cocktails or 40 for a seated dinner.
Dry cleaning and laundry services available.
A highly regarded concierge team with deep local connections — able to access private workshops, homes, and experiences well beyond standard tourist offerings.
Valet parking via a partner garage 50 metres from the hotel. The team also arranges the ZTL restricted traffic zone permit for guests arriving by car.
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