Standard, London
Brutalist-cool, music-obsessed, London-creative. Think retro Tube carriage colour palettes in the standard rooms and California mid-century in the suites. Bold without being try-hard. The DJ booth in Double Standard gets going on weekends and Sweeties on the 11th floor is a proper late-night spot.
Book Studio Suite or above to unlock the real perks: Peloton delivery to your room, Stutterheim raincoat loan, sneaker cleaning, Eurostar terminal pick-up and turndown service
Why It Matters
Michelin-starred Decimo on the 10th floor — accessible via an iconic red exterior lift — is one of London's most-talked-about restaurant openings. The building itself, a Brutalist structure that nearly got demolished multiple times, is now a certified landmark. And The Standard was the brand's first property outside of America.
The Standard, London lives in a former 1970s Brutalist landmark — the old Camden Town Hall Annexe — just steps from St Pancras International in King's Cross. It's a design hotel that takes the building's bold concrete bones seriously: 266 rooms with Italian sheets and overstocked minibars, five food and drink venues stacked floor-to-floor, and a cultural programme built around music, art and the kind of crowd that actually reads the Library Lounge's books. The Brutalism isn't ironic — it's the point.
Where You'll Stay
12 room types available
Deluxe King
25–33 sqm with a king bed and a cosy seating area. These rooms have the full Shawn Hausman treatment — wood panelling, leather headboards, maroon and aubergine tones that somehow feel both retro and contemporary. Triple-glazed windows throughout.
King · 29 sqm
Deluxe Queen
Runs 20–25 sqm — a step up from the Standard Queen with more breathing room. Same windowed setup, same bold design, but more space for a seating area. The retro Tube-carriage colour palette (maroon, aubergine, blue) is at its best in these rooms.
Queen · 22 sqmDeluxe Studio Suite with Wraparound Terrace
The biggest thing in the building. 130–132 sqm total, split between 68 sqm of indoor California-cool living space and a 62–64 sqm wraparound terrace with multiple lounge areas. If you need to host something private in London, this is where to do it. All suite perks apply.
King · 131 sqm
Premium King
33–37 sqm with guaranteed London views, bay window seating and — crucially — a guaranteed soaking tub. Two large wardrobes too. This is the room where the design really clicks into place: bold colour, good bones, city skyline framed through the bay window.
King · 35 sqmPremium King View
Same footprint as the Premium King (33–37 sqm) but with specifically framed views — either the iconic St Pancras Gothic clocktower or sweeping city panoramas. Expansive bay windows, appointed bathtub, the full suite of in-room amenities.
King · 35 sqmStandard Double with Two Double Beds
Two double beds and 36 sqm — the best option for groups or families. Has a stylish seating area where you can actually spread out. One of the larger footprints in the standard tier. Accessible version also available with roll-in shower, grab rails and emergency pull cords.
Two Double Beds · 36 sqmStandard King Interior
The windowless option — and that's actually the pitch. These interior core rooms run 19–26 sqm and are styled with wood, leather, plush plants and mood lighting. Perfect if you're treating the room as a sleep pod and spending your time elsewhere in the hotel. Quiet, dark and great for sleeping off a red-eye.
King · 22 sqmStandard Queen
At 16–19 sqm, this is the smallest windowed room in the house. Natural daylight, triple-glazed windows for quiet nights, and the same bold retro palette that runs through the hotel. Snug, but not cramped in the way a budget hotel is cramped — the design earns its keep.
Queen · 17 sqmStandard Single with One Twin Bed
13 sqm — the solo traveller's city pad. Genuinely compact, but styled so it doesn't feel like a punishment. Natural daylight, triple-glazed windows, a single bed on a wooden platform. All the in-room tech and amenities, just less real estate.
Single/Twin · 13 sqmStudio Suite
32–39 sqm on the 9th floor with floor-to-ceiling windows looking out over either the London skyline or St Pancras. The California mid-century aesthetic kicks in properly here — Scandi-style woods, white linens, leather accents. Suite perks include Peloton delivery, Stutterheim raincoat loan, sneaker cleaning, turndown service and Eurostar terminal pick-up.
King · 35 sqmStudio Suite with Terrace
44–52 sqm on the 8th floor with the standout feature: an outdoor bathtub on a private terrace. It's the room that makes the most of that California indoor-outdoor ethos. Natural Scandi materials inside, king bed, walk-in shower, and a terrace with furnished seating — and that bath, looking out over King's Cross.
King · 48 sqm
Suite Spot
80 sqm of floor-to-ceiling windows, an emperor-sized bed, a bar set-up for entertaining and a statement bathtub. This is the hotel's flagship room and it earns the title. Triple-glazed floor-to-ceiling glass, plenty of natural light and a genuinely grand scale that doesn't feel empty.
King (Emperor) · 80 sqmThe Property
Eat & Drink
6 venues on property
Restaurant
Spa & Wellness
Treatment Menu
On Property
How you'll actually spend your days.
Regular DJ sets and live sessions across Decimo, Sweeties and the Rooftop. The hotel has hosted Benji B, Sampha and Mark Ronson at the Decimo booth. Monthly late-night programming runs through the calendar.
The former Camden Council Library space has been stocked with books filed by unconventional categories — 'order and chaos', 'adult relationships', 'science and religion'. It's a real library, and you can actually sit and read.
Weekend brunch at the Michelin-starred Decimo restaurant on the 10th floor. Year-round from January through December.
An in-house recording studio embedded in the Library Lounge. Podcasts, DJ sets and live-music sessions are recorded here regularly. The studio also streams as Sometimes Radio. Guests can watch and listen from the lounge below.
Seasonal rooftop programming from April through October — cocktail sessions, DJ afternoons and special events against the London skyline.
The hotel is licensed for legal weddings. Nine event and meeting spaces across the building, from the 1980s New York-inspired Townhouse 8 (with vinyl library and wraparound terrace) to Decimo and the Rooftop.
Amenities & Practical Info
The details that matter for planning.
Nine event and meeting spaces: Townhouse 8 (up to 100 standing), Townhouse 9 (modular, up to 100 standing / 55 seated), Decimo (400 standing / 130 seated), Double Standard (150 standing / 62 seated), Sweeties (150 standing), The Rooftop (150 standing), Isla Terrace (50 seated), Suite Terrace (40 standing) and the Decimo Semi-Private Dining Room (50 standing / 38 seated).
State-of-the-art fitness room open 24/7 with Peloton bikes, treadmills, yoga balls and free weights. Hotel guests only.
Secure luggage storage available for early arrivals and late departures.
Every room comes with a minibar described as 'overstocked'. Suite guests get enhanced minibar additions.
All rooms include Bang & Olufsen Bluetooth speakers.
All rooms include bespoke bathrobes designed by British fashion designer Craig Green.
Dogs stay free. Small-to-medium-sized dogs are welcome with a bowl and bed provided. Note: not available in Standard Single and Standard Queen room categories.
No hotel parking. Nearest is NCP Kings Cross St Pancras on Judd Street (5-min walk, approx £38/day). JustPark app may offer neighbourhood alternatives.
BUILD YOUR THE STANDARD, LONDON PLAN
Rooms, dining, spa, and resort experiences — organized into one trip plan.
Start Planning