Zoom Hotel
Industrial-cosy boutique with a strong photography identity. Raw materials, soft Edison-style lighting, monochrome tiled bathrooms, and walls covered in crowdsourced Brussels street photography. Think creative warehouse meets Brussels townhouse.
Book direct via the Mews booking engine on zoomhotel.be for the best rates and more flexible cancellation — the hotel explicitly recommends this over OTAs
Why It Matters
The hotel built its identity around a 'Human, Urban in Brussels' photography contest — over 400 images submitted by amateur and professional photographers, with 37 selected and printed in large-format black-and-white panoramic canvases for each guestroom headboard. The concept runs through the entire property: vintage camera shelves in the lobby, photography prints on every surface, and a photo booth where guests can take home a keepsake. There is no spa, no rooftop pool, no gym — this is a boutique play for people who care about design, local art, and easy access to the Sablon.
Zoom Hotel is a 37-room industrial-cosy boutique in a quiet Brussels townhouse just off Avenue Louise, built around a photography concept. Every room has a unique Brussels print by a Belgian artist above the headboard, while the shared spaces fill up with vintage cameras, Kodak signage, repurposed cinema seats and projectors. The bar doubles as a neighbourhood hangout — Belgian beers, natural wines, slow-food boards — and actually draws locals, not just hotel guests.
Where You'll Stay
3 room types available
Comfort Double
From EUR96 / nightSame 20 m² footprint as the Twin, but configured for couples with a 180 cm king-size bed. The industrial-cosy aesthetic runs through: raw materials, soft lighting, a unique Brussels photograph above the bed. Bathroom comes with bathtub and/or walk-in shower, hairdryer, and bath sheets. Not the biggest room in Brussels, but very well-designed for the size and the price is sharp for this neighbourhood.
King-size (180 x 200 cm) · 20 sqmComfort Twin
From EUR97 / nightThe most affordable entry point. Twenty square metres is honest — it fits two people comfortably but don't expect room to do yoga. The two twin beds can be pushed together to form a 180 cm double on request. Photography print from the 'Human, Urban in Brussels' project above the headboard. Monochrome tiled bathroom with bathtub and/or walk-in shower. Good for two friends or colleagues who want separate beds without paying for a larger room.
2 twin beds (2 x 90 x 200 cm) — can be joined to 180 cm double · 20 sqmPremium Double / Triple
From EUR104 / nightThe top tier adds a lounge bench/sofa that doubles as a third sleeping space — good for two adults and a child, or three close friends willing to share. Still 20 m², so it's snug, but the lounge corner makes it feel less like a standard double. Bathrobes and slippers are included here (they are not in Comfort rooms). The large-format industrial photography prints feel more prominent in this layout. Best option for families or those planning more time in the room.
King-size (180 x 200 cm) + single bench/sofa bed · 20 sqmThe Property
Eat & Drink
2 venues on property
Restaurant
On Property
How you'll actually spend your days.
With 50+ Belgian beers catalogued in a dedicated beer book, the bar is a genuine introduction to Belgian brewing culture. Staff can guide you through the selection. Open to guests and locals.
A working vintage-style photo booth in the hotel. Guests leave with printed strips as a souvenir of their Brussels stay. Part of the hotel's core photography identity.
Every room and common area functions as a small gallery. The lobby features a curated collection of vintage cameras, repurposed film projectors, cinema seats, and framed prints. The 37 room photographs were selected from 400+ submissions to a 'Human, Urban in Brussels' photography contest — each one a unique black-and-white panoramic view of the city. Worth a slow walk through the corridors.
Amenities & Practical Info
The details that matter for planning.
Rooms designed with allergy-sensitive guests in mind.
Lift access to all floors. Note: some areas involve stairs. One PRM-accessible room on the ground floor available.
High-speed Wi-Fi throughout rooms and all common areas. Suitable for remote work.
In-house photo booth where guests can take home a printed souvenir of their Brussels stay, in keeping with the hotel's photography concept.
Ground-floor bar with a Belgian beer catalogue of 50+ options, natural wines, and slow-food sharing boards. Open to the public.
A garden courtyard terrace open in warmer months for drinks and aperitif boards. Accessible to both guests and the public.
Intimate inner courtyard, the base for the summer terrace setup.
Bags can be stored before check-in and after check-out.
Front desk staffed around the clock. Handles late arrivals, early departures, luggage storage, and special requests. Multiple guests single out staff — particularly someone named Oliver — as a highlight.
On-request dry cleaning and laundry service.
Team speaks multiple languages; website operates in English, French, and Dutch.
No shuttle by default but the hotel can arrange airport and train station transfers on request via the contact form.
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